Special Edition
Special Edition
Special Edition
The City of Champions
The City of Champions
The City of Champions
How North Texas Became the Sports Business Capital of the World
How North Texas Became the Sports Business Capital of the World
How North Texas Became the Sports Business Capital of the World
Sports is an emotional journey. Sometimes, even spiritual. There’s really nothing like it. It causes moments of devastation and grief; it leads to jubilant tears of joy. Regardless of race, religion, politics, or any other dividing line, sports unifies. Everyone has a personal sports story to share. In Dallas, those stories have all come together to create a movement—a moment in time. Sports fuels this city. The fans here are passionate, to the extreme, and athletes here chase greatness. Sports owners and executives here are willing to invest in better. And it all combines to create an economic force.
San Francisco has tech. Houston has oil and gas. Los Angeles has media. Dallas owns sports business. D CEO’s special edition, The City of Champions, tells the story of how we got here—and where we’re going. We loved making it and hope you love reading it.
Sports is an emotional journey. Sometimes, even spiritual. There’s really nothing like it. It causes moments of devastation and grief; it leads to jubilant tears of joy. Regardless of race, religion, politics, or any other dividing line, sports unifies. Everyone has a personal sports story to share. In Dallas, those stories have all come together to create a movement—a moment in time. Sports fuels this city. The fans here are passionate, to the extreme, and athletes here chase greatness. Sports owners and executives here are willing to invest in better. And it all combines to create an economic force.
San Francisco has tech. Houston has oil and gas. Los Angeles has media. Dallas owns sports business. D CEO’s special edition, The City of Champions, tells the story of how we got here—and where we’re going. We loved making it and hope you love reading it.
Ben Swanger, Managing Editor
Ben Swanger, Managing Editor
Dallas History
Dallas History
Dallas History
History
and Heroes
History
and Heroes
History and Heroes
Fort Worth embraces the Western cowboy, San Antonio leans into its Hispanic roots, Austin stays weird, and Houston is all about oil and gas. Dallas, meanwhile, has emerged as the world’s sports business MVP. Here’s a look at the teams, players, and leaders who have helped the region become No. 1.
Fort Worth embraces the Western cowboy, San Antonio leans into its Hispanic roots, Austin stays weird, and Houston is all about oil and gas. Dallas, meanwhile, has emerged as the world’s sports business MVP. Here’s a look at the teams, players, and leaders who have helped the region become No. 1.
Story by Will Maddox
Story by Will Maddox
Timeline of Sports in Dallas
Timeline of Sports in Dallas
Timeline of Sports in Dallas
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
1967
The Dallas Bluebonnets are established in the National Women’s Football League
1971
The Cowboys’ Texas Stadium opens in Irving with its signature hole in the roof
1971
The Cowboys win their first title, beating the Miami Dolphins 24-3 in Super Bowl VI
1973
The ABA’s Dallas Chaparrals relocate to San Antonio and become the Spurs
1973
The Dallas Bluebonnets are established in the National Women’s Football League
1977
The Cowboys prevail over the Denver Broncos and win their second Super Bowl
1979
The Dallas Diamonds join the Women’s Professional Basketball League
1980
Reunion Arena opens to host the Dallas Mavericks and, later, the Dallas Stars
1993
The Minnesota North Stars relocate to Texas and become the Dallas Stars
1993
The Cowboys win their third Super Bowl, this time in a beatdown of the Buffalo Bills
1994
The Ballpark in Arlington opens as the new home field for the Texas Rangers
1994
The Cowboys win their fourth Super Bowl, in another blowout, 30-13, over Buffalo
1995
FC Dallas (the Dallas Burn at the time) becomes a charter member in the MLS
1996
The Cowboys win a fifth title in Super Bowl XXX defeating the Pittsburgh Steelers 27-17
1999
The Stars win their first Stanley Cup, beating the Buffalo Sabres in six games.
2001
The Mavericks and Stars relocate from Reunion Arena to American Airlines Center
2004
Under the ownership of Lamar Hunt, the Dallas Burn rebrand to FC Dallas
2005
FC Dallas builds Toyota Stadium, the country’s third soccer-specific arena, in Frisco
2009
The Cowboys begin play at what is now known as AT&T Stadium in Arlington
2011
The Mavericks defeat the Miami Heat for the team’s first NBA championship
2016
The WNBA’s Tulsa Shock relocate to Arlington and become the Dallas Wings
2016
The Cowboys debut The Star, a $1.5 billion pioneering practice facility in Frisco
2020
Globe Life Field debuts in Arlington as the new indoor home of the Rangers
2023
The Rangers win their first World Series, defeating the Arizona Diamondbacks
Profiles
Profiles
Rich Clark:
An Era of Change
Rich Clark:
An Era of Change
After nearly four decades with the U.S. Air Force, former Lt. Gen. Rich Clark has taken on a new high-stakes mission—ushering in a new age of the College Football Playoff.
After nearly four decades with the U.S. Air Force, former Lt. Gen. Rich Clark has taken on a new high-stakes mission—ushering in a new age of the College Football Playoff.
After nearly four decades with the U.S. Air Force, former Lt. Gen. Rich Clark has taken on a new high-stakes mission—ushering in a new age of the College Football Playoff.
Story by Layten Praytor
Story by Layten Praytor
Jimmy Smith:
Finishing the Job
Jimmy Smith:
Finishing the Job
FC Dallas COO and CFO and Dallas Sports Commission board chair Jimmy Smith helped bring the world’s largest event to North Texas and transform Toyota Stadium.
FC Dallas COO and CFO and Dallas Sports Commission board chair Jimmy Smith helped bring the world’s largest event to North Texas and transform Toyota Stadium.
FC Dallas COO and CFO and Dallas Sports Commission board chair Jimmy Smith helped bring the world’s largest event to North Texas and transform Toyota Stadium.
Story by Will Maddox
Story by Will Maddox
Story by Will Maddox
Joanne Lovato:
New Point of View
Joanne Lovato:
New Point of View
Dallas Stars’ marketing guru Joanne Lovato is bringing corporate brand management expertise gained from posts at Samsung and PepsiCo to professional sports.
Dallas Stars’ marketing guru Joanne Lovato is bringing corporate brand management expertise gained from posts at Samsung and PepsiCo to professional sports.
Dallas Stars’ marketing guru Joanne Lovato is bringing corporate brand management expertise gained from posts at Samsung and PepsiCo to professional sports.
Story by Audrey Henvey
Story by Audrey Henvey
Baseball
Baseball
Life in the Zone
Life in the Zone
Life in the Zone
After earning a World Series ring as a player, Chris Young was the architect behind the Texas Rangers’ first championship. Now, the team’s president and GM is chasing another.
After earning a World Series ring as a player, Chris Young was the architect behind the Texas Rangers’ first championship. Now, the team’s president and GM is chasing another.
Story by Jamey Newberg
Story by Jamey Newberg
Essential Metrics
Essential Metrics
From valuation and revenue to ownership and employees, here’s how DFW’s top professional sports teams stack up.
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Dallas Cowboys
Majority Owner: Jerry Jones
COO: Stephen Jones
Inaugural Season:
1960
Valuation:
$10.1B
Annual Revenue:
$1.2B
Avg. Ticket Price
$230
Championships
FIVE
Employees
725
Dallas Mavericks
Majority Owner: Miriam Adelson and Patrick Dumont
CEO: Rick Welts
Inaugural Season:
1980
Valuation:
$4.7B
Annual Revenue:
$437M
Avg. Ticket Price
$190
Championships
ONe
Employees
303
Dallas Stars
Majority Owner: Tom Gaglardi
CEO: Brad Alberts
Inaugural Season:
1993
Valuation:
$2.0B
Annual Revenue:
$230M
Avg. Ticket Price
$115
Championships
ONe
Employees
258
Dallas Wings
Majority Owner: Bill Cameron
CEO: Greg Bibb
Inaugural Season:
2016
Valuation:
$208M
Annual Revenue:
$11.1M
Avg. Ticket Price
$40
Championships
zero
Employees
48
FC Dallas
Majority Owner: Hunt Sports Group
CEO: Dan Hunt
Inaugural Season:
1996
Valuation:
$500M
Annual Revenue:
$45M
Avg. Ticket Price
$55
Championships
zero
Employees
170
Texas Rangers
Majority Owner: Roy Davis
CEO: Neil Leibman
Inaugural Season:
1972
Valuation:
$2.4B
Annual Revenue:
$425M
Avg. Ticket Price
$80
Championships
one
Employees
562
Soccer
Soccer
Soccer
More Than
a Game
More Than
a Game
More Than a Game
The region’s nine World Cup matches are more than any other market in the modern history of the tournament.
The region’s nine World Cup matches are more than any other market in the modern history of the tournament.
Story by Will Maddox
Story by Will Maddox
Get the StrongSide newsletter.
Get the StrongSide newsletter.
The best of Dallas sports delivered right to your inbox each week.
The best of Dallas sports delivered right to your inbox each week.
Basketball
Basketball
Basketball
Turnover on
the Court
Turnover on
the Court
Turnover on
the Court
The sale of the Mavs sent shockwaves through Dallas. Here’s what the Adelson family has planned for the team—and why Mark Cuban stepped away.
The sale of the Mavs sent shockwaves through Dallas. Here’s what the Adelson family has planned for the team—and why Mark Cuban stepped away.
Story by Ben Swanger
Story by Ben Swanger
Trends
Trends
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
The Media Rights Battlefield
In the wake of their broadcasting partner filing for bankruptcy, the Stars, Mavericks, and Rangers are pioneering direct-to-consumer strategies.
YouTube’s Digital Gold Rush
North Texas-based content creator groups are shaking up sports viewing via YouTube. Private investors are taking notice—and cutting big checks to fuel growth.
The Halo Effect
From the Arlington Entertainment
District to The Star, sports venues
anchor some of the region’s largest—
and most successful—mixed-use
developments.
Money In The Huddle
Dallas Cowboys CFO Tom Walker, RedBird Capital Partners Founder Gerry Cardinale, and Big 12 Commissioner Brett Yormark
weigh in on football’s newest teammate: private equity.
The Rise of Women’s Sports
Across DFW, efforts to capitalize on the rising popularity of women’s sports took root years ago. Here’s what the future holds.
A Major Comeback
DFW has been deprived of a men’s Major golf championship since 1963 and a women’s Major since 1991. But things are changing—in a big way. Over the next nine years, the region will host at least five Majors, and the promise of the 2041 Ryder Cup looms.
Interviews
Interviews
Tyler Jaynes
A former Baylor football player, Tyler Jaynes is now tackling the world of NIL with a startup he says is on pace to become a $250 million enterprise in five years.
Sayif Saud
One of the most decorated UFC coaches in America, Sayif Saud has been pivotal in developing DFW’s burgeoning mixed martial arts community
Theo Hodges
As the Dallas Mavericks enter a new era with the Adelson family as owners, Theo Hodges is focused on fan engagement, brand modernization, and expanding global appeal.
Marissa Chaney
After racing to the top of Speedway Children's Charities' Texas chapter at 25 years old, Marissa Chaney has led local operations for nearly a decade.
Andria Johnson
Formerly in the NBA’s league office and now of the National Women’s Soccer League, Andria Johnson is leaning into her belief that sports can effect transformational change.
Tyler Jaynes
A former Baylor football player, Tyler Jaynes is now tackling the world of NIL with a startup he says is on pace to become a $250 million enterprise in five years.
Sayif Saud
One of the most decorated UFC coaches in America, Sayif Saud has been pivotal in developing DFW’s burgeoning mixed martial arts community
Theo Hodges
As the Dallas Mavericks enter a new era with the Adelson family as owners, Theo Hodges is focused on fan engagement, brand modernization, and expanding global appeal.
Marissa Chaney
After racing to the top of Speedway Children's Charities' Texas chapter at 25 years old, Marissa Chaney has led local operations for nearly a decade.
Andria Johnson
Formerly in the NBA’s league office and now of the National Women’s Soccer League, Andria Johnson is leaning into her belief that sports can effect transformational change.
Tyler Jaynes
A former Baylor football player, Tyler Jaynes is now tackling the world of NIL with a startup he says is on pace to become a $250 million enterprise in five years.
Sayif Saud
One of the most decorated UFC coaches in America, Sayif Saud has been pivotal in developing DFW’s burgeoning mixed martial arts community
Theo Hodges
As the Dallas Mavericks enter a new era with the Adelson family as owners, Theo Hodges is focused on fan engagement, brand modernization, and expanding global appeal.
Marissa Chaney
After racing to the top of Speedway Children's Charities' Texas chapter at 25 years old, Marissa Chaney has led local operations for nearly a decade.
Andria Johnson
Formerly in the NBA’s league office and now of the National Women’s Soccer League, Andria Johnson is leaning into her belief that sports can effect transformational change.
Business
Business
Business
Not All Fun
and Games
Not All Fun
and Games
Not All Fun
and Games
Despite the deep sports infrastructure in North Texas, getting a new franchise or league off the ground here isn’t easy.
Despite the deep sports infrastructure in North Texas, getting a new franchise or league off the ground here isn’t easy.
Story by Mike Piellucci
Story by Mike Piellucci
athlete investments
athlete investments
Like other ultra-high-net-worth individuals, professional athletes in DFW diversify their interests by backing startups and other emerging companies. Here’s how former legends and current stars are putting their money to work.
Dak Prescott
Quarterback, Dallas Cowboys
Dak Prescott
Quarterback, Dallas Cowboys
Dak Prescott
Quarterback, Dallas Cowboys
Dirk Nowitzki
Retired Power Forward, Dallas Mavericks
Dirk Nowitzki
Retired Power Forward, Dallas Mavericks
Dirk Nowitzki
Retired Power Forward, Dallas Mavericks
Bryson DeChambeau
LIV Golf's Crushers GC Captain
Bryson DeChambeau
LIV Golf's Crushers GC Captain
Bryson DeChambeau
LIV Golf's Crushers GC Captain
Scottie Scheffler
PGA Tour Golfer
Scottie Scheffler
PGA Tour Golfer
Scottie Scheffler
PGA Tour Golfer
Micah Parsons
Pass Rusher, Dallas Cowboys
Micah Parsons
Pass Rusher, Dallas Cowboys
Micah Parsons
Pass Rusher, Dallas Cowboys
Arike Ogunbowale
Guard, Dallas Wings
Arike Ogunbowale
Guard, Dallas Wings
Arike Ogunbowale
Guard, Dallas Wings
Ian Kinsler
Retired Second Baseman, Texas Rangers
Ian Kinsler
Retired Second Baseman, Texas Rangers
Ian Kinsler
Retired Second Baseman, Texas Rangers
Troy Aikman
Retired Quarterback, Dallas Cowboys
Troy Aikman
Retired Quarterback, Dallas Cowboys
Troy Aikman
Retired Quarterback, Dallas Cowboys
Jordan Spieth
PGA Tour Golfer
Jordan Spieth
PGA Tour Golfer
Jordan Spieth
PGA Tour Golfer
Quizzes
Quizzes
Quiz
Quiz
Quiz
How Big of a Dallas Sports Superfan Are You?
How Big of a Dallas Sports Superfan Are You?
How Big of a Dallas Sports Superfan Are You?
Think you know your stuff when it comes to Dallas sports? Time to put your knowledge to the test. Whether you're a walking encyclopedia of Cowboys trivia or just learned the Rangers finally won it all, this quiz will separate the diehards from the posers.
Think you know your stuff when it comes to Dallas sports? Time to put your knowledge to the test. Whether you're a walking encyclopedia of Cowboys trivia or just learned the Rangers finally won it all, this quiz will separate the diehards from the posers.
By Will Maddox and Ben Swanger
By Will Maddox and Ben Swanger
Quiz
Quiz
Quiz
Are You a Numbers Nerd? Let’s Put Your Sports Smarts to the Test.
Are You a Numbers Nerd? Let’s Put Your Sports Smarts to the Test.
There’s no other economy in the country fueled as prominently by sports as North Texas. Let’s see if you know the numbers behind the business success.
There’s no other economy in the country fueled as prominently by sports as North Texas. Let’s see if you know the numbers behind the business success.
By Ben Swanger
By Ben Swanger
GALLERY
GALLERY
GALLERY
Scenes from “The City of Champions” Launch Event
Not All Fun
and Games
The launch event featured a lively panel discussion moderated by Ben Swanger
Best Sports Stories from the Archives
Best Sports Stories from the Archives
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024
The Fall of the House of Von Erich
In the ring, they were masters of theatrics—heroic and invincible. In life, America’s greatest wrestling dynasty has been battered by tragedy and fate.
By Skip Hollandsworth | February 1, 1988
The Most Amazing Bowling Story Ever
In a bowling alley one night, Bill Fong came so close to perfection that it nearly killed him.
By Michael J. Mooney | June 20, 2012
The Golf Issue
The gamehas exploded out of the
buttoned-up confines of thecountry
clubto become more popular than
ever—driven byNorth Texas courses
clubs, innovators, and influencers.
April 2024
Troy Aikman: Anatomy of a Super Hero
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
A Complete History of Dirk Nowitzki in Dallas, Told By Those Who Know Him Best
After the retirement of the Mavericks’ franchise icon, we look back at everything he gave the team and the city.
By Zac Crain | July 30, 2019
Tony Dorsett Is Losing His Mind
Unexplained fits of rage. Forgetting where he was yesterday. A Dallas Cowboys great begins to discover the price of football.
By Zac Crain | January 21, 2014
Don Meredith: The First Dallas Cowboy
As America's Team celebrates its 50th anniversary, we look back to the era before Troy and Roger.
By Curt Sampson | September 22, 2010
The Short, Wild Run of Dallas’ First Professional Women’s Basketball Team
The Dallas Diamonds took the floor 40 years ago, teaching the city a lot about sexism, racism, and the business of sports.
By Kathy Wise | November 4, 2019
The Great Frisco Caper
How America’s fastest-growing city fueled its success with professional sports and a financing scheme so clever that the state of Texas had to make it illegal.
By Mike Piellucci | February 16, 2022
Troy Aikman Won’t Dance
The Cowboys’ quarterback will talk about his love life and his family, about his fame and Skip Bayless. But...
By Eric Celeste | September 1, 1992
The Luckiest Two Women in the WNBA
What are the odds of two best friends who won a college championship winding up on the same pro team and winning again? Arike Ogunbowale and Marina Mabrey like their chances.
By Mike Piellucci | September 23, 2021
Tom Landry: The Gamesman
The Dallas Cowboys coach sees life as a game, not a jungle. The purpose of the game is to win. Sometimes that makes the game a jungle for the men who play for him.
By Peter Gent | October 1, 1981
Boban The Great
As the Mavericks were headed to the playoffs, the NBA effectively canceled its season. That night, the team's most lovable player had the best game of his career. All hail...
By Zac Crain | May 14, 2020
How Dallas Became the Center of the Pickleball Universe
Tom Dundon mastered pickleball in his Preston Hollow backyard. Then the billionaire bought the sport and made Dallas its HQ.
By Kathy Wise | October 5, 2023
The Ballad of Lance Von Erich
The strangest part of that story? When the family plucked a bodybuilding real estate agent out of obscurity and convinced the world he was kin.
By Mike Piellucci | December 21, 2023
Clayton Kershaw Has Always Belonged To Dallas
Clayton Kershaw built a Hall of Fame career in Los Angeles. As he rounds third on his playing days, he’s getting ready to come home for good.
By Mike Piellucci | April 12, 2023
The Rangers’ Top Elbow Doc Is on a Mission to Save Baseball
Dr. Keith Meister invented the state-of-the art surgical technique used to fix pitchers' elbows. He'd rather not do it.
By Mike Piellucci | October 8, 2024