When it comes to Clase Azul tequilas, the difference lies in each variety’s flavor profile. The premium agave in each tequila is slow cooked for a smooth taste and finish. Master distiller Virdiana Tinoco channels her experience and creative vision toward the creation and production of each spirit that captures and transforms the cultural and artistic traditions that inspire the luxury brand that is Clase Azul. A native of Durango, Tinoco has spent most of her life in Guadalajara, where her innovative character and mastery of agave and its distilled spirits have allowed her to become one of the foremost creators of tequila and mezcal in the country.  

“It’s fascinating to understand the chemistry behind each step in the process and how it affects the spirit. Every week, we examine our agaves and how factors like the altitude of the fields, the maturity of the plants, and the water that feeds them impact the result,” Tinoco says. “Part of experimenting with the profile of the liquid is always looking to create a more exquisite tequila or achieving a unique character for each creation.”